(The 0.6mV is at 1cm/sec rather than the standard 5cm/sec - I'm not sure why they provide that specification but it's interesting that they do.)
I think maybe because that is the spec EMT uses, and those of course are carts which are considered by many as legendary. It would be kinda like if everyone switched to the different distance for speaker measurements that Altec used - what was it, 10 ft. instead of 1 meter?
On the topic of EMT and good sounding cartridges - we demoed the new Bottlehead Tube Phono with a Brinkmann turntable with a Brinkmann modified EMT cartridge at RMAF this year, courtesy of Philip O'Hanlon of On a Higher Note. I think that cart is spec'd at around .2mV at 1cm/sec. Helmut Brinkmann assured me that the cart would work fine with the MQ stepup transformer we were using (at, IIRC, 1:10), and he was right. The cartridge sounded quite wonderful.