Surprised I didn't notice this thread until now. I'm currently in the process of building my own C7 power cord for an ST35 I'm building here:
http://www.diyaudioblog.com/2011/06/customized-dynaco-st35-kit.html . I'm using a C8 connector made by Shurter as the power inlet that I fastened to some FR4 material.
For the cable, I chose to use three 16 gauge silver plated copper in teflon conductors and a grounded shield on the source side, even through only two conductors will be attached at the amp side. There are multiple layers of teflon tape insulating the braided wires and shield. On the amp side, I'm using a low-cost connector from a seller on that auction site:
http://cgi.ebay.com/FIG8-C7-style-connector-solder-tags-/170169090572?pt=UK_Computing_CablesConnectors_RL&hash=item279ede420c#ht_1249wt_812The connector above is made in Japan, and sold from the UK. I'm not sure if there's a U.S. source for it. If there was a slightly nicer $10 plug floating around somewhere, made by Hubbell or Marinco, I'd use that, but I'm not paying $45 for a Furutech C7, no way Jose!

Typically, a stock C7 power cord will have 18 gauge conductors. There is a PS Audio Jewel C7 that is 12 gauge and an Audioquest NRG C7 that's 16 gauge IIRC. These are both around $60-70 street price.
The cheapie C7 connector will accept 16 or 18 gauge wire and provides a nice tight connection.